Running Shorts

With the Olympics coming up in three weeks, I thought this would be the perfect time for a three-part series about the state of the sport. After all, this is the one time every four years when people outside of the insular track world actually care about athletics. It wold be easy to come up with a list of complaints about the sport; however, I'm deciding to take a positive outlook (on both the topic and my own running performance), so instead I'm going to fix running (and jumping and throwing) in three easy steps. Shamateurism to Professionalism Athletics exists in a state of shamateurism . On the one hand, it is a professional sport, in that individuals athletes can make money from it (how much they actually make is appalling, but still...). On the other hand, athletics is governed by amateur rules that directly limit the ability of its professional athletes to make money. It's this weird, nebulous purgatory that definitely isn't amateur but isn't fully profes...

For those of you deep in the running industry, you may have heard the story that's rocking the US domestic track and field scene. For those of you who haven't read about it, Nike is suing 800m runner Boris Berian for breach of contract. Letsrun has great coverage of the story; here's a link to it. (Sidebar: When is there not  some off-track story rocking the track world? Jeez.) I'm not going to go into my opinions on the story or rehash any of the details here, but I think it brings up an important issue in the sport that everyone wants but no one actually talks about: sponsorship . Every athlete enters to the post-collegiate world wanting some sort of sponsorship, even though just the word "sponsorship" has a nebulous definition. Does it mean a full, professional-scale salary? Gear and a small stipend? Performance bonuses? A pair of free shoes here and there? A logo on a jersey? The real definition is all of the above, which is incredibly confusing. E...

I did it. I solved the world's problems on a recent run. Runners have a tendency to do that sort of thing. So the central problem is this: how do you make running a more popular sport? Wait, what? I thought running was already hugely popular? Isn't that what this whole "running boom" thing has been for the past 15 years? Aren't there millions of people who finish races every year? For the nerds (like me), check out some of the stats here . But that's precisely the issue. Running is a wildly popular activity, but it's a fairly unpopular sport . Meaning, people all over the country participate in running -- they go for a run, join a training group, sign up for a road race, etc. -- but very few people follow the professional side. And what's really interesting is that as more and more people have taken up running, fewer and fewer people have been following the pros. Media coverage of the sport, while once a mainstay in Sports Illustrated and on ESPN...

(...besides growing a "boring" sport into a popular mass media spectacle.) In a word: Sponsorship. Just watching the Masters, I couldn't help but notice how many golfers had multiple sponsors on their kits. Obviously, most have a club sponsor (this would be the equivalent of a runner having a shoe sponsor) that also provides a uniform. But then many more had other corporate sponsors as well...some related to the golfing industry, others not so much. Check it out with Adam Scott, pictured below: Adam Scott, photo from google images. Just in this picture, you can see four sponsors: Titleist (that'd be the club sponsor) and Footjoy (a golfing shoe), shown on his hat. And then Mercedes-Benz and Uniqlo (clothing) on his shirt. Nascar is the same, except even more ridiculous. Compare that to Nick Symmonds: Nick Symmonds, outspoken critic of sponsor regulations. In terms of visible sponsors, he has a grand total of...one. Brooks running shoes . That...