(...besides growing a "boring" sport into a popular mass media spectacle.) In a word: Sponsorship. Just watching the Masters, I couldn't help but notice how many golfers had multiple sponsors on their kits. Obviously, most have a club sponsor (this would be the equivalent of a runner having a shoe sponsor) that also provides a uniform. But then many more had other corporate sponsors as well...some related to the golfing industry, others not so much. Check it out with Adam Scott, pictured below: Adam Scott, photo from google images. Just in this picture, you can see four sponsors: Titleist (that'd be the club sponsor) and Footjoy (a golfing shoe), shown on his hat. And then Mercedes-Benz and Uniqlo (clothing) on his shirt. Nascar is the same, except even more ridiculous. Compare that to Nick Symmonds: Nick Symmonds, outspoken critic of sponsor regulations. In terms of visible sponsors, he has a grand total of...one. Brooks running shoes . That...
Inside the mind and legs of a sub-elite distance runner