I did it. I solved the world's problems on a recent run. Runners have a tendency to do that sort of thing. So the central problem is this: how do you make running a more popular sport? Wait, what? I thought running was already hugely popular? Isn't that what this whole "running boom" thing has been for the past 15 years? Aren't there millions of people who finish races every year? For the nerds (like me), check out some of the stats here . But that's precisely the issue. Running is a wildly popular activity, but it's a fairly unpopular sport . Meaning, people all over the country participate in running -- they go for a run, join a training group, sign up for a road race, etc. -- but very few people follow the professional side. And what's really interesting is that as more and more people have taken up running, fewer and fewer people have been following the pros. Media coverage of the sport, while once a mainstay in Sports Illustrated and on ESPN...
Inside the mind and legs of a sub-elite distance runner